We offer a suite of services including custom web design, search engine optimization (SEO), Google Analytics setup, and Google PPC ads management to help your business thrive online.
At UI Compass, we do things a little differently. Instead of relying on WordPress themes or drag-and-drop builders, we hand-code every site from top to bottom. That means cleaner layouts, no extra bloat to slow you down, faster load times, and designs that actually match your brand instead of a template. It also means fewer moving parts to update and break over time.
Online, every second counts. If your website drags or feels clunky, people back out and move on. A custom-coded site loads quickly and feels smooth to use, which means more visitors actually stick around to read, click, and contact you. When your pages open instantly, you give people less time to second-guess and more time to become a lead or customer.
Fast sites don’t just feel better; they perform better with ads. When your landing pages load quickly, more people see your offer instead of bouncing away. Google also rewards fast sites with better quality scores, which can lower your cost-per-click and stretch your ad budget further each month.
WordPress and other builders rely on themes, plugins, and databases that need constant updates. If those updates fall behind, your site is more exposed to hacks, spam, and random breakage. Hackers know this, which is why platforms like WordPress are such common targets.
Our approach is different. We build static sites that don’t depend on databases or heavy server-side code. That means there are fewer doors for attackers to try and open. In plain terms: there’s a lot less to break, and your site is as close to “set it and forget it” as you can reasonably get.
Speed is also part of SEO. If two sites are similar in content and authority, Google has openly said it prefers the one that loads faster and hits its Core Web Vitals targets. A quick, clean site gives you an edge over competitors who are still relying on heavy builders.
On top of that, fast sites naturally keep people around longer. When visitors stick around, click through more pages, and actually read what’s on your site, it sends strong positive signals to Google. Over time, that combination of speed and engagement helps your pages climb higher in the results.
A fast, well-built website also supports your Google Business Profile. When your listing sends people to a site that loads quickly and looks trustworthy, they’re more likely to call, book, or fill out a form. Paired with solid reviews, photos, and a complete profile, your website becomes a strong partner in getting more local leads from Maps and local search.
Search engine optimization is more competitive than ever, but it’s still one of the best ways to get steady, high-quality leads. Whether you run a local shop in Arlington, Texas or a service business anywhere in the U.S., we can help you show up in the searches that matter.
LOCAL SERVICE BUSINESSES
We’ve helped many local service businesses grow through SEO, including foundation repair, painting, custom closets, commercial cleaning, and more. These types of businesses depend on showing up when someone searches “near me.” We focus on helping you rank in the Google Map Pack and regular search results, and we track rankings, traffic, and leads so you can see what’s working.
B2B COMPANIES
B2B decisions usually take time and involve several touchpoints. Organic search can play a big role here, whether people already know your solution exists or they’re just starting to research a problem. We help you show up for both types of searches with content that explains what you do in clear, simple language.
Through audience research and topic planning, we build an editorial strategy that attracts the right readers. With the right calls-to-action and follow-up campaigns, that traffic can turn into booked calls and real sales over time.
EDUCATION
Schools and programs such as music schools, dance studios, and art classes can see a big lift in inquiries from better search visibility. Many of these organizations are missing out on dozens of leads each month simply because they’re not competing on Google. We help fix that with structured content and location-focused pages.
OTHER BUSINESS TYPES
We’ve worked with a wide range of businesses across the U.S., from medical practices to luxury travel companies. The details may differ, but the goal is the same: bring in more qualified visitors and turn them into customers using clear content and steady SEO work.
THE SITE'S TECHNICAL FOUNDATION
Your website needs to be fast, easy to use, and free from major technical issues. With a UI Compass build, this is baked in from the start. Our sites routinely outperform peers on WordPress, Webflow, Squarespace, Wix, and other platforms, simply because they carry less weight and are built with performance in mind.
We also run technical audits to catch issues like broken links, redirect chains, poor heading structure, and missing metadata. Then we clean those up and make sure your schema, titles, and descriptions are set up the right way.
CONTENT STRATEGY
Do you already have content that could rank, or are you starting from scratch? For every new SEO client, we perform detailed keyword research to figure out which pages you need and what those pages should cover. For local service businesses, that often means building out pages that target searches like:
This type of page network makes it easier for people in your area to find you and easier for Google to understand what you do.
If you don’t serve a specific local market, we can write and optimize national-level service pages or build a blog strategy that feeds both organic leads and remarketing campaigns.
In every case, our content strategy is driven by data, written by professionals, and shaped to give you a real shot at ranking.
LOCAL SEO
Many of our clients get a large share of their leads from the Google Map Pack, those top results that show up with a map and star ratings. We audit and improve your Google Business Profile, clean up your business name, address, and phone number across the web, and track your Map Pack rankings separately. That way, we can see what’s working and keep pushing you higher.
BACKLINKING
Google still relies heavily on links from other sites to judge your authority. Not all links are equal, though. We focus on earning higher-quality backlinks through reputable directories, publisher relationships, and targeted outreach, not spammy link schemes that could hurt you later.
If you already have a site with some history, we may be able to find a few “quick win” opportunities, like cleaning up broken pages, fixing redirects, and improving underperforming content. Sometimes that alone can move the needle within a few months.
If you’re in a tougher market or starting fresh, SEO is more of a 6 to 12 month investment. It takes time to create content, earn links, and build trust with Google. If you need faster results while SEO ramps up, we can talk about pairing it with Google Ads.
We’d be happy to talk through your goals, share examples related to your industry, and put together a clear proposal. If you have questions about web development, SEO, or Google Ads, just reach out and we’re glad to explain things in plain English.
Data drives decisions. Without proper website analytics, you're flying blind—guessing what's working and what isn't. Google Analytics gives you the insights you need to understand your visitors, track conversions, and optimize your website for better results.
Google Analytics is the industry standard for website tracking. It shows you who's visiting your site, where they're coming from, what pages they're viewing, and what actions they're taking. This data helps you:
Setting up Google Analytics correctly from the start is crucial. A poorly configured account can give you inaccurate data or miss important tracking events. Our setup includes:
Whether you're launching a new website or need to fix an existing Google Analytics setup, we can help. Contact us to discuss your tracking needs and we'll provide a clear proposal for getting your analytics configured correctly.
At UI Compass, we manage Google Ads with a simple goal: get you more of the right visitors for a price that makes sense. We build and manage campaigns that are tailored to your business, not copied from a template.
Every business has different margins, seasons, and goals. We take the time to understand those before building your campaigns. From there, we use careful keyword research, tight targeting, and ongoing tuning to keep your ads working as efficiently as possible.
We follow a clear process to keep your Google Ads campaigns focused and effective:
When you partner with UI Compass for Google PPC management, you can expect:
Our PPC services are built to help you stand out from competitors and turn more clicks into real leads or sales. Whether you’re trying to fill your pipeline, book more appointments, or simply get your name out there, we help you navigate the moving parts of Google Ads.
Contact UI Compass today to see how our Google Ads management can support your growth. We’ll walk you through what’s realistic, what it might cost, and how we’d approach your campaigns before you decide to move forward.
See how we give back through discounts, non-profit partnerships, and focused work in key industries.
Active duty service members, veterans, and their immediate families receive preferred pricing. As a Service-Disabled Veteran-Owned Small Business, supporting fellow service members isn’t a marketing line; it’s personal. Contact us for details.
We offer reduced rates for registered 501(c)(3) organizations. We also donate one free starter website package each quarter to a selected local charity or animal rescue group.
We’ve worked with contractors, medical clinics, B2B services, and more. For each, we tailor the design and SEO strategy to fit real-world challenges in that space, not just what looks good on a mockup.
