Google Analytics
Setup & Configuration

GOOGLE ANALYTICS SETUP & CONFIGURATION

Data drives decisions. Without proper website analytics, you're flying blind—guessing what's working and what isn't. Google Analytics gives you the insights you need to understand your visitors, track conversions, and optimize your website for better results.

Why Google Analytics Matters

Google Analytics is the industry standard for website tracking. It shows you who's visiting your site, where they're coming from, what pages they're viewing, and what actions they're taking. This data helps you:

• Understand your audience demographics and behavior
• Track which marketing channels drive the most traffic
• Measure conversion rates and identify drop-off points
• Make informed decisions about content and design changes
• Prove ROI for your marketing efforts

What We Include in Our Setup

Setting up Google Analytics correctly from the start is crucial. A poorly configured account can give you inaccurate data or miss important tracking events. Our setup includes:

• Account & Property Configuration: We'll create and configure your Google Analytics 4 (GA4) account with proper settings for your business type and goals.
• Tracking Code Installation: We'll install the Google Analytics tracking code on your website, ensuring it's placed correctly for optimal performance.
• Goal & Conversion Setup: We'll configure custom events to track important actions like form submissions, phone calls, button clicks, and other conversions.
• E-commerce Tracking: If you sell products online, we'll set up enhanced e-commerce tracking to monitor sales, revenue, and product performance.
• Custom Reports & Dashboards: We'll create custom reports tailored to your business goals, so you can quickly see the metrics that matter most.
• Data Privacy Compliance: We'll ensure your tracking setup complies with GDPR, CCPA, and other privacy regulations.

Conversion Tracking

Knowing how many people visit your site is useful, but knowing how many of them actually convert into customers is what drives growth. We'll set up conversion tracking for:

• Contact form submissions
• Phone number clicks
• Email link clicks
• Button clicks (like "Get Started" or "Request Quote")
• File downloads
• Video plays and engagement
• Scroll depth and time on page

Who Benefits From Google Analytics

SMALL BUSINESSES

If you're investing in SEO, Google Ads, or any marketing efforts, you need to know if they're working. Google Analytics shows you exactly which channels bring in the most qualified leads, so you can double down on what works.

E-COMMERCE STORES

Track your entire customer journey from first visit to purchase. See which products perform best, identify cart abandonment issues, and optimize your checkout process based on real data.

SERVICE BUSINESSES

Understand which service pages drive the most inquiries, which locations bring in the most leads, and which marketing campaigns generate the highest-quality prospects.

Get Started Today

Whether you're launching a new website or need to fix an existing Google Analytics setup, we can help. Contact us to discuss your tracking needs and we'll provide a clear proposal for getting your analytics configured correctly.