The Custom Advantage
Why Memphis Businesses Choose Custom Code Over Templates
Memphis is the second-largest city in Tennessee with ~633,104 residents, and the Memphis metro has roughly 1.34 million people. Greater Memphis Gross Regional Product (GRP) surpassed $100 billion in 2023, with 5.8% growth from 2022 to 2023 and 32.3% cumulative GRP growth over five years. Memphis has 136,000+ small businesses (98.9% of all businesses), with small businesses employing about 41.3% of the workforce. Memphis is the only major U.S. city where women own more small businesses than men, and 43% of businesses in the city are Black-owned—the highest proportion in the U.S. With such a diverse, entrepreneurial economy, WordPress-powered template sites won't cut it. WordPress powers 43% of the internet, but mass-produced page builders create bloated code that kills your rankings. We take a different route: 100% hand-written code. This means zero bloat, enhanced security, and a mobile experience that captures Memphis's diverse, community-rooted business culture.
To truly compete in Memphis, you can't rely on the same tools as everyone else. You need a digital presence that is faster, sharper, and built to convert. That is exactly what we deliver.