The Custom Advantage
Why Houston Businesses Choose Custom Code Over Templates
Houston is the 4th most populous U.S. city with 2.3 million residents in a 7.8 million-person metro—the second-fastest growing U.S. metro, adding 1.5+ million people from 2010–2023 and nearly 200,000 more in 2023–2024 alone. Houston is projected to overtake Chicago as the 3rd-largest U.S. city by around 2035. With 680,000+ small businesses across greater Houston generating $36 billion in revenue per year, template sites won't cut it. WordPress powers 43% of the internet, but mass-produced page builders create bloated code that kills your rankings. We take a different route: 100% hand-written code. This means zero bloat, enhanced security, and a mobile experience that captures Houston's diverse, on-the-go audience.
To truly compete in Houston, you can't rely on the same tools as everyone else. You need a digital presence that is faster, sharper, and built to convert. That is exactly what we deliver.